Turn Your Hymnals to 2002—David E. Davis, Jr. Blows His Mind on the latest from BMW

Car & Driver Magazine, April 1968


I remember reading this David E. Davis article on the 2002. It seriously effected my preconceptions about automobiles. I had good car. A 1967 Camaro, 327, 2.02 heads, Jardine headers, Holley, floor shift. I liked the car. And, anyway, parents would have to be considered to attempt any trades. Nonetheless, I went over to the local BMW dealer, was looking around, and the salesman came over and asked if I’d like to drive one. Sure. So he handed me the keys to an 1600, and asked me to be back in a couple of hours. A couple of hours?! What? I’m 19 years old! Well, I had a thorough test drive (flogging it all the way up to Lake Mathews) and was completely smitten. The drive included a stop at home to take my mom for a drive in a vane attempt to introduce the concept of a swap. Knowing that it was hopeless (she said it looked like an Edsel), I chirped the tires in first and second to seal my fate. Years later I bought a new ’76 and then much later a ’75. 2002s still turn my head.—Gary


1968-bmw-2002-car-and-driverdavis-2002-1As I sit here, fresh from the elegant embrace of BMW’s new 2002, it occurs to me that something between nine and ten million Americans are going to make a terrible mistake this year. Like dutiful little robots they will march out of their identical split-level boxes and buy the wrong kind of car. Fools, fools! Terrible, terrible, I say. Why are you blowing your money on this year’s too-new-to-be-true facelift of the Continental/Countess Mara/Sprite/Sprint Status Symbol/Sting Ray/Sex Substitute/ Mainliner / Belair / Newport / Overkill / Electra / Eldorado / Javelin / Toad / GTO / GTA / GTB / GTS / GTX / Reality Blaster / Variant/Park Lane/Park Ward/Ward-Heeler/XK-E/Dino/Dud car when you should be buying a BMW 2002, I ask. Down at the club, Piggy Tremalion and Bucko Penoyer and all their twit friends buy shrieking little 2-sealers with rag tops and skinny wire wheels, unaware that somewhere. someday, some guy in a BMW 2002 is going to blow them off so bad that they’ll henceforth leave every stoplight in second gear and never drive on a winding road again as long as they live.

In the suburbs, Biff Everykid and Kevin Acne and Marvin Sweatsock will press their fathers to buy HO Firebirds with tachometers mounted out near the horizon somewhere and enough power to light the city of Seattle, totally indifferent to the fact that they could fit more friends into a BMW in greater comfort and stop better and go around corners better and get about 29 times better gas mileage.

Mr. and Mrs. America will paste a “Support Your Local Police” sticker on the back bumper of their new T-Bird and run Old Glory up the radio antenna and never know that for about 2500 bucks less they could have gotten a car with more leg room, more head room, more luggage space, good brakes, decent tires, independent rear suspension, a glove box finished like the inside of an expensive overcoat and an ashtray that slides out like it was on the end of a butler’s arm-not to mention a lot of other good stuff they didn’t even know they could gel on an automobile, like doors that fit and seats that don’t make you tired when you sit in them.

So far as I’m concerned, to hell with all of ’em. If they’re content to remain in the automotive dark, let them. I know about the BMW 2002, and I suspect enthusiasts will buy as many as those pink-cheeked Bavarians in their leather pants and mountain-climbing shoes would like to build and ship over here. Something between nine and ten million squares will miss out on this neat little 2-door sedan with all the cojones and brio and elan of cars twice its size and four times its price, but some ten thousand keen types will buy them in 1968, so the majority loses for once.

The 2002 is BMW’s way of coping with the smog problem. They couldn’t import their little 1600 TI, because their smog device won’t work on its multi-carbureted engine. So they stuffed in the smooth, quiet 2-liter (single carburetor) engine from the larger 2000 sedan and-SHAZAM-instant winner! To my way of thinking, the 2002 is one of modern civilization’s all-time best ways to get somewhere sitting down. It grabs you. You sit in magnificently-adjustable seats with great, tall windows all around you. You are comfortable and you can see in every direction. You start it. Willing and un-lumpy is how it feels. No rough idle, no zappy noises to indicate that the task you propose might be anything more than child’s play for all those 114 Bavarian superhorses. Depress the clutch. Easy. Like there was no spring. Snick. First gear. Remove weight of left foot from clutch. Place weight of right foot on accelerator. The minute it starts moving, you know that Fangio and Moss and Tony Brooks and all those other big racing studs retired only because they feared that someday you’d have one of these, and when that day came, you’d be indomitable. They were right. You are indomitable.

A Gallery of 2002s


First stoplight. I blow off aging Plymouth sedan and 6-cylinder Mustang. Not worthy of my steel. Too easy. Next time. Big old 6-banger Healey and ’65 GTO. GTO can’t believe I’m serious, lets me get away before he opens all the holes and comes smoking past with pain and outrage all over his stricken countenance. Nearly hits rear-end of truck in panicky attempt to reaffirm virility. Austin-Healey a different matter. Tries for all he’s worth, but British engineering know-how and quality-craftsmanship not up to the job. I don’t even shift fast from third to fourth, just to let him feel my utter contempt.

Nobody believes it, until I suck their headlights out. But nobody doubts it, once that nearly-silent, unobtrusive little car has disappeared down the road and around the next bend, still accelerating without a sign of the brake lights. I learn not to tangle with the kids in their big hot Mothers with the 500 horsepower engines unless I can get them into a tight place demanding agility, brakes, and the raw courage that is built into the BMW driver’s seat as a no-cost extra.

What you like to look for are Triumphs and Porsches and such. Them you can slaughter, no matter how hard they try. And they always try. They really believe all that jazz about their highly-tuned, super-sophisticated sports machines, and the first couple of drubbings at the hands of the 2002 make them think they’re off on a bad trip or something. But then they learn the awful truth, and they begin to hang back at traffic signals, pretending that they weren’t really racing and all. Ha! Grovel, Morgan. Slink home with your tail between your legs, MG-B. Hide in the garage when you see a BMW coming. If you have to race with something, pick a sick kid on an old bicycle.

But I don’t want you to get the notion that this is nothing more than a pocket street racer. The BMW 2002 may be the first car in history to successfully bridge the gap between the diametrically-opposed automotive requirements of the wildly romantic car nut, on one hand, and the hyperpragmatic people at COl/slimeI’ Reports, on the other. Enthusiasts’ cars invariably come off second-best in a CU evaluation, because such high-spirited steeds often tend to be all desire and no protein-more Magdalen than Mom.

CU used to like the VW a lot, back when it was being hailed as the thinking man’s answer to the excesses of Detroit, but now that the Beetle has joined Chevrolet at the pinnacle of establishment-acceptance, it’s falling from CU’s favor. But the BMW 2002 is quite another matter. It is still obscure enough to have made no inroads at all with the right-thinking squares of the establishment. It rides like a dream. It has a surprising amount of room inside. It gets great gas mileage. It’s finished, inside and out, like a Mercedes-Benz, but it doesn’t cost very much. All those qualifications are designed to earn the BMW a permanent place in the Consumer hall of fame. But for the enthusiasts—at the same time, and without even stepping into a phone booth to change costume—it goes like bloody hell and handles like the original bear. No doubt about it, the BMW 2002 is bound to get Germany back into the CU charts, to borrow a phrase from the pop vernacular.

If it wasn’t already German, I’d be tempted to say it could be as American as Mom’s apple pie or Rapp Brown’s carbine. Not American in the same sense as the contemporary domestic car, with all its vast complexity and nouveau riche self-consciousness, but American in the sense of Thomas Edison and a-penny-saved-is-a-penny-earned and Henry Ford I (before his ego overloaded all the fuses and short-circuited his mind and conscience). The 2002 mirrors faithfully all those basic tenets of the Puritan ethic on which our Republic was supposedly based. It does everything it’s supposed to do, and it does it with ingenuity, style, and verve.

In its unique ability to blend fun and games with no-nonsense virtue, this newest BMW also reflects another traditional American article of faith-our unshakable belief that we can find and marry a pretty girl who will expertly cook, scrub floors, change diapers, keep the books, and still be the greatest thing since the San Francisco Earthquake in bed. It’s a dream to which we cling eternally, in spite of the fact that nobody can recall it ever having come true. But, as if to erase our doubts, along comes an inexpensive little machine from Bavaria that really can perform the automotive equivalent of all those diverse domestic and erotic responsibilities, and hope springs anew.

I’ll be interested to see who those 10,000 owners of the 1968 BMW 2002 actually turn out to be. The twits won’t buy it, because it’s too sensible, too comfortable, too easy to live with. The kids won’t buy it because it doesn’t look like something on its way to a soft moon-landing and it doesn’t have three-billion horsepower. BMW buyers will-I suspect-have to be pretty well-adjusted enthusiasts who want a good car, people with the sense of humor to enjoy its giant-killing performance and the taste to appreciate its mechanical excellence. They will not be the kind who buy invisible middle-of-the-line 4-door sedans because that’s what their friends and neighbors buy, nor will they be those pitiful men/boys who buy cars and use them as falsies for fleshing out baggy jockstraps. Good horses don’t like bad riders, and it’s doubtful if the 2002 will attract too many of the timid or confused fantasy-buyers. It’s too real.

That last phrase is kind of a key to the whole BMW bag. It is too real. For a couple of years now, “unreal” has been a big word with the semi-literate savages of hot rodding. It’s supposed to be a high compliment, but it turns out to be an unwittingly incisive comment on the whole metal flake angel hair-Batmobile scene. LSD is a drag, not a drug, for that group. Gurus like George Barris and Ed Roth were blowing their minds on fiberglass and tuck-and-roll upholstery while the Indians still thought  peyote nuts were something you put on chocolate sundaes. Let me tell you there’s nothing unreal about the 2002. Give it a coat of pearlescent orange paint and surround the pedals with lavender angel hair and it would just naturally die of shame. Like a good sheep dog, it is ill-suited for show competition, only becoming beautiful when it’s doing its job. It is a devoted servant of man, delighted with its lot in life, asking only that it be treated with the respect it deserves. You can’t knock that …

The Germans have a word for it. The German paper Auto Bild called the 2002 Flüstern Bombe which means “Whispering Bomb,’ and you should bear in mind that the German press speaks of bombs, whispering and otherwise, with unique authority. They, too, saw something American in the car’s design concept, but only insofar as BMW had elected to stuff a larger, smoother engine into their smallest vehicle. ut that’s really pure BMW, when you think about it. The current 2000 series started life in 1962 as a 1500, then it became an 1800 and finally a full two liters-going from 94 to 114 horsepower in the process. The current 1600 was introduced about a year-anda-half ago, and BMW-ophiles everywhere began to think of that glorious day in the future when the factory would decide to put in the 2-liter engine. Well, sports fans, the glorious day has arrived, and the resulting automobile is everything the faithful could have been hoping for. The engine cranks out 114 hp at 5800 rpm, and the way it’s geared it just seems to wind forever-it’ll actually turn 60 mph in second, and an easy 80 mph in third. Top speed (which doubles as cruising speed) is a shade over a hundred, and nothing in the chassis, running gear, or engine ever gives the impression that it’s being worked too hard. It’s like effortless, no kidding. It couldn’t come down the side of a mountain any more gracefully if Gower Champion choreographed the whole trip.

Maybe the neatest part of the whole deal is the fact that the 2002 was originally proposed as a kind of second-choice, American anti-smog version of the wailing 1600 TI they were selling in Germany, but the second-choice version turns out to be better than the original. The 2002 is faster 0-60, and faster at the top end as well. Not to mention the fact that it’s a whole lot smoother and quieter.

How they can do all that good stuff and then screw it up with one of those incredible Blaupunkt radios is a little hard to imagine, but that’s what they did. The rule with Blaupunkt and Becker seems to be. “The Bigger and More Complicated and Expensive Our Radios Are The Lousier The Reception.” The 2002 had a lovely-looking AM/FM affair neatly slipped into its console-easily a hundred-and-fifty bucks worth of radio-and I couldn‘t pick up a Manhattan station from the far end of the Brooklyn Bridge. Honestly. It was maybe the dumbest radio anybody ever stuck in an automobile, like all Blaupunkt and Becker radios, yet the German car makers-for reasons unknown-continue to use them.

It’s a great mystery. Motorola, Bendix, Delco, and Philco can all sell you foolproof, first-class radios for about 75 bones-the Japanese can knock one off for about 98 cents-but the best German car radio you can buy throws up its hands in despair if you expect it to pull in a station more than three-quarters of a mile away. Fortunately, the BMW is fast enough that you can keep picking up new stations as the old ones fade away. What you really want to do in this case, though, is install a good domestic stereo tape system. Maybe a little kitchen, too. The car is nice enough that you’ll probably want to spend an occasional weekend in it—especially when you’re fighting with your wife, or there’s nothing good on television.

A final word of advice. The crazy-mad little BMW 2002 is every bit as good as I say it is, maybe better. If the 1600 was the best $2500 sedan C/D ever tested, the 2002 is most certainly the best $2850 sedan in the whole cotton-picking world. Besides, the model number was increased by 25%, but the price increase for the larger engine only amounted to 14%, if that ain’t a fair deal…

Feel free to test-drive one, but please don’t tell any of those ten million squares who are planning to buy something else. They deserve whatever they get. Now turn your hymnals to Number 2002 and we’ll sing two choruses of Whispering Bomb.

  1. Tony Miller

    I think David E. Davis must have picked up at least a part of his writing style from Tom McCahill, but it was very entertaining.

  2. Ken Pickering

    First a note to Gary. About 10 years ago, I asked my son, who was a GM engineer, what was the best small, nimble, high performance car. Without hesitation, he said BMW 325ci Coupe. So I just happened to be driving by a BMW dealer a few weeks later and stopped in for a catalogue. Instead, they handed my the keys and said to go for a drive on some twisty roads. I did and purchased one on the spot. Kept it for 6 years and enjoyed every minute of it when it was not stored in the winter.

    Now about David E. Davis – one of a kind. I first met DED back in the 80’s at the Frankfort Auto Show. We were viewing the latest Opel and DED said, “I am chilled”. I guess that was good.

    DED spoke to our northern Michigan GM Retiree group a few years back. He told a series of entertaining stories ranging from his days as a student in the auto factory (don’t work so fast or you may find yourself with a broken leg} to encounters with Frank Winchell, VP of GM Engineering (Want to drive this Rivera home? DED found out to his dismay it had one of those dual spinner goofy steering wheels).

    Too bad DED is no longer with us. He was a unique individual with a way with words and a true automotive enthusiast. We need more guys like DED.

    Ken Pickering

  3. Michael Greer

    I laid down on the tarmac in front of a 2002 in ’70. It was a hill climb next to Birchesgarten. Everyone thought I was a magazine reporter/photographer. I didn’t even have a pit pass. The young owner of the ’68 2002 couldn’t get it started, flooded it, made it worse. I stepped up and told him I was a carburator expert (having never looked under the hood of a 2002). I found a disconnected gas line, hooked it back up, and the next moment was historic. He asked me to drive his car up the hill. I did and my time was 3rd with only Porsches ahead and behind me. My skills were honed by a Triumph Spitfire I rebuilt and raced in SCCA. Never lost in class. This 2002 was more fun than any Porsche (or Spitfire). I swore I wouldn’t own another car until I got one. 5 yrs, on return to states, I rode bicycle and motorcycle, until I bought a 1950 GMC pick-up, long bed. Well-meaning bro-in-law borrowed it and blew the engine (used re-refined oil, ugh). Back to bicycle and motorcycle for 5 more years, sigh. (father-in-law bought me a ’65 GMC Suburban, used as a cement truck, for $250. Couldn’t find a 2002 in the states anywhere… only new, which I couldn’t afford. this was 1970-80. I still feel it was the best built production car I’ve ever driven, still wish I had one. In ’71, still in army in Germany, I talked my girlfriend into buying a ’70 2002 and I took over all driving duties, ah. I miss the car and the girl, ha. Loved this article and all the pics. I think they’re beautiful cars, oft compared to Singer Sewing Machines.

  4. Men sometimes have tests for women to decide if they are marriage worthy. I had a test for my man. When the Peter Brock of BRE Datsun fame (which decimated the BMW 2002s on track) spoke of a long-term relationship I knew he had to pass the test of “understanding” my beloved 2002tii. Completely stock and original, it was my daily driver well into the late ’90s that allowed me to experience fun and excitement during what otherwise would have been an extremely frustrating commute. As I lived in WA and Brock in CA, he didn’t meet the car for quite a while. He’d ask if it had Recaros. I’d say no and he’d say he could fix that. He’d ask if it had this and that and every time I serenely responded no, he’d reply he could fix that. We enjoyed life together and I quietly remained non-committal until “the test”. The day came when Brock came to WA. We approached the shop behind the house. I opened the shop door where my 2002 sat and stood back to see his reaction. Within moments he declared: “We aren’t touching a thing!” It’s at that moment I knew that Peter Brock is truly the real deal, just as he seems. Today, we live happily ever after with my beautiful 2002tii sitting next to his v8-stuffed Datsun 510. And whenever the occasion arises that he drives the tii, he can’t resist commenting on how perfectly positioned the pedals are for heel and toeing. It’s a keeper. Thank you Gary for bringing back this article and reminding us of David E’s wonderful observations and words. And kinda cool to see the Peter Brock designed TR-250K on the cover. I have copies of the magazine in our archives for that reason and even with the BMW subtitle on the cover I never realized there was a piece by David on the 2000 inside. Thanks!

  5. Joe Varley

    In college, one of my sister’s roommates was the daughter of a multimillionaire owner of a shipping company. You would know the name if I said it. Anyway, her parents told her to go buy a new car since she was now a successful sophomore and not living in the dorm. Anyway, being the gearhead, she asked me to take her around to look at new cars and maybe recommend what I thought was a good one. We test drove about 15 new cars and I recommended a new 2002, and she bought it, using her American Express card. From that day on I always liked them, but never owned one. Looking back, I wonder why I did not ask her out! She was cute, personable, and loaded. To this day I have not bought a new car myself. There are just too many “real” cars from the past that I prefer.

  6. Eric

    So 50 years later, you have to ask, “What happened, BMW?”

Leave Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

clear formSubmit