I had the privilege of working with Geza in my first studio when I first started at General Motors, He was the assistant chief designer of Advanced Chevrolet. Ron Hill was the studio chief. Last month at the Fisher Body Craftsman’s Guild Reunion I met Geza after several decades and we had a great time discussing his career. Geza is a very talented designer and has had a steller career.
Geza Loczi is a Hungarian American car designer, and was Director of Design at Volvo Monitoring Concept Center (VMCC in Camarillo, California). He started drawing cars at the age of nine. He entered the Fisher Body Craftsman’s Guild, a model car competition sponsored by General Motors. After building seven models in seven years for the competition, Lóczi learned a lot about designing, proportion, painting, craftsmanship and managing projects. These 1/12 scale models won him a scholarship to the Art Center College of Design in Pasadena, California, where he studied Transportation and Product Design. In 1965, his final year of the competition, he won the top national award, a $5,000 scholarship.
In 1980 Geza became a Design Manager at Volkswagen. After that he established his own consulting design company. In 1983 Geza worked as a consultant to Volvo in California, then moved to Sweden to work with the company. He moved back to California in 1985. A year later when Volvo started a studio in California, he became the Chief Designer.
He has been involved in the design of the Environmental Concept Car (ECC), P2 cars in production today (S80, V70 and S60), the Safety Concept Car (SCC) shown at the Detroit Motor Show. VMCC, the Volvo Cars think-tank also designed the XC90, Volvo’s entry into the North American SUV market.
This link is of 2006 Volvo presentation by Geza. Very interesting.
Geza teaches Transportation Design at the Art Center College, and currently has his own design firm.
A gallery of Geza’s work complements of GM Design.