“During the past twenty-five years, a new kind of creative person has appeared on the American Industrial scene taking his place alongside the engineer, production expert, and scientist. Called industrial designer, or Stylist, depending on the custom of his particular business, his influence has grown so that he now controls the appearance of practically every product and convenience we use.”
The opening paragraph introduces this remarkable brochure that was handed out to the attendees at the 1955 opening ceremonies of the GM Tech Center. A complete design course condensed to 76 pages. The contents include a history of design, the evolution of the American automobile, and an analysis of the distinctives of GM design. “Modern Automotive Stylists Design a Dream Car” shows the process that produced the Buick Wildcat II.
View the entire brochure in PDF format (Save file to computer and open in Acrobat to view in spreads).
Scanned from an original brochure courtesy of Sheldon Payne.