GM’s First All-math Model.
Photos Courtesy of Wayne Ellwood
The GTO Concept was created in the fall of 1998 in only three or four months. It was done when Brian Baker had the Advanced Design Group, during the time when Wayne Cherry wanted to explore designs 15 years into the future. Wayne Cherry also wanted all of the brands to have their own identity. They made brand character models for each brand and after that the designer could only use those ques that related to a certain brand.
The GTO’s designer was Jay Bernard. When they had a press conference about the car, he remarked that at the start of the program he had never heard of a GTO. So they brought in a sculptor old enough to not only know what a GTO was, but also actually had one. He worked with Jay through the design process, and among other responsibilities was supposed to also make sure it came out looking like a GTO. His influence was negligible.
Jerry Palmer had the most direction in the design. Ben Salvador and Glen Durmisevich were also in that group. Another designer that had input in the GTO was Jim Brinkerhoff.
A foam pushmobile was made and it ended up at a few car shows around the country, including the Detroit Auto Show. Then it disappeared.
The GTO Concept exterior was one of the first all-math models. The interior only existed as sketches. It was milled in foam, not clay. No room for mistakes.