“A car has to make you feel something. If a buyer looks at a car and says, ‘I don’t like it,’ all the other stuff doesn’t matter.”
In the fall of 1954 GM’s designers were experimenting a future car for America’s drivers that would be smaller, more like a European car.
“I consider myself one of the luckiest guys alive. All my life I’ve been able to do the thing I love most—design automobiles.”
Scans of the original brochure.
Firebird III Motorama Production Filming at the GM Mesa Proving Grounds.