Automotive ad agencies refer to the position a model occupies in car photos as either the “New York Side” or the “Detroit Side.” The “New York Side” means that the model stands between the car and the camera; the “Detroit Side” means that the car is more important than the model. The photo below is an egregious example of the “New York Side” showing a group who should have known better: Packard’s stylists. We not only stood in front of the 1957 fiberglass mockup (inspired by the Predictor)—we totally obscured it! Left to right: Dave Barr, Bill Braathen, Don Beyreis, Don Bailey, George Krispinsky, Bill Schmidt, Duane Bohnstedt, Fred Wagner, Stan Thorwalden, Ed Cunningham, and Riley Quarles. Dick Teague was on vacation that day, and the Studebaker group—Duncan McRae, Randy Faurot, Bob Temple, and Ed Hermann were in South Bend. Page opposite: a graphic way of showing our organization. There were actually many more individuals in the various departments. Trim and Color later broke into “development” (Neill Brown, Jr.) and “mastering and releasing” (Bob McNerney).
“Ask the Man Who Worked There.” It was the best of times and the worst of times. In the beginning things looked rosy; in the end Styling was left almost alone in a cavernous plant. In between came progress and accomplishment. Text by Ed Cunningham. Photographs Courtesy of the Author.